IRIT Canada was founded in 2019.
The main idea is to partner with farmers who face daily challenges due to the economic impacts of daily workflow, climate change and other uncontrollable factors.
With the growth of new technologies, IRIT Canada is capitalizing on the opportunity to expand its business model into other sectors, alongside the Ag sector. This has significantly helped and benefited various industries, alongside the agricultural sector, leading to increased operational efficiency and allowing the company to undertake projects within and outside the agricultural industry.
These projects involve participation in environmental change research studies, as well as open field efficiency operations with public sector and private investments. The focus is on a real-time, data-driven approach that enhances work processes, streamlines budget control, optimizes operations, reduces costs, and optimizes workflows.
Our platform is designed to be a user-friendly and effective management solution for the end-user client.
IRIT Canada Inc. is based in Calgary, Alberta, Canada, and operates across Canada, the USA, and the Caribbean.
Isaac (Itzik) Mashiack (Founder) has 27 years of experience with international business development across Canada, USA, Europe, and the Caribbean in the fields of Water Distribution, Agriculture, Landscaping, Irrigation, and Greenhouses. Itzik devotes part of his time as a peer navigator to a not-for-profit organization that helps and supports people who face barriers to employment in Alberta, Canada.
Amin Samra (Specialist and Consultant) is a professional agricultural engineer, specializing in soil, irrigation, and mechanization with more than 30 years of academic, technical, commercial, and managerial experience. Being involved in municipal, large development water management projects in Canada, the USA, and the Middle East, Amin acquired expertise in water use projects study, planning, design, strategic implementation, and management. Amin possesses hands-on, proven experience in climate-plant-soil water relationships, surface water quality management, monitoring networks, data analysis, and conceptual planning.
Marnie Krell (Marketing and Communications Advisor) is a marketing, communications, and public relations professional with over ten years of progressive experience. With a proven track record of advancing and managing brand strategies and achieving business goals, she produces strong results from integrated marketing and communications plans.
Ayal Mashiack Eng. (Software Engineer) oversees the development of our backend data analytics. He plays a key role in designing, programming, embedding, and testing our hardware and sensors, ensuring their effective integration into our systems.