IRIT Canada Inc. was founded in 2018. Its idea was to help farmers facing daily challenges due to climate change and other uncontrollable factors monitor their operations easily. As new technologies emerge, IRIT Canada has the opportunity to expand its business model to other sectors. This can greatly benefit various industries and has led the company to undertake projects beyond the agricultural sector, including engagement with both the public and private sectors.
IRIT Canada Inc. is based in Calgary, Alberta, Canada, and operates across Canada, the USA, and the Caribbean.
Isaac (Itzik) Mashiack (Founder) has 27 years of experience with international business development across Canada, USA, Europe, and the Caribbean in the fields of Water Distribution, Agriculture, Landscaping, Irrigation, and Greenhouses. He holds a diploma in Agricultural and Water Technology from Mikve Israel College in Israel as well as Irrigation Management and Financial Management Certificates from the Israeli Ministry of Agriculture. Itzik devotes part of his time as a peer navigator to a not-for-profit organization that helps and supports people who face barriers to employment in Alberta, Canada.
Amin Samra (Specialist and Consultant) is a professional agricultural engineer, specializing in soil, irrigation, and mechanization with more than 30 years of academic, technical, commercial, and managerial experience. Being involved in municipal, large development water management projects in Canada, the USA, and the Middle East, Amin acquired expertise in water use projects study, planning, design, strategic implementation, and management. Amin possesses hands-on, proven experience in climate-plant-soil water relationships, surface water quality management, monitoring networks, data analysis, and conceptual planning.
Marnie Krell (Marketing and Communications Advisor) is a marketing, communications, and public relations professional with over ten years of progressive experience. With a proven track record of advancing and managing brand strategies and achieving business goals, she produces strong results from integrated marketing and communications plans.