Hello! IRIT Canada Inc. was founded by an irrigation expert in 2019, eager to blend age-old industries with new and innovative technologies. The idea behind IRIT Canada started as a way to help farmers who face daily challenges due to climate change and other factors beyond their control to monitor their operations with ease.
IRIT Canada wants to lend a helping hand to the hardworking farming community by making IoT and SCADA technologies accessible, convenient, and customized to ultimately save farmers money and time. The realization that these sensors can greatly benefit other industries led the company to projects beyond the agricultural sector – into both the public and private sectors – in five main areas:
IRIT Canada Inc. is based in Calgary, Alberta, Canada, and operates across Canada, the USA, and the Caribbean.
Itzik Mashiack (Founder) has 25 years of experience with international business development across Canada, USA, Europe, and the Caribbean in the fields of Water Distribution, Agriculture, Landscaping, Irrigation, and Greenhouses. He holds a diploma in Agricultural and Water Technology from Mikve Israel College in Israel as well as Irrigation Management and Financial Management Certificates from the Israeli Ministry of Agriculture. Itzik devotes part of his time as a peer navigator to a not-for-profit organization that helps and supports people who face barriers to employment in Alberta, Canada.
Amin Samra (Specialist and Consultant) is a professional agricultural engineer, specializing in soil, irrigation, and mechanization with more than 30 years of academic, technical, commercial, and managerial experience. Being involved in municipal, large development water management projects in Canada, the USA, and the Middle East, Amin acquired expertise in water use projects study, planning, design, strategic implementation, and management. Amin possesses hands-on, proven experience in climate-plant-soil water relationships, surface water quality management, monitoring networks, data analysis, and conceptual planning.
Marnie Krell (Marketing and Communications Advisor) is a marketing, communications, and public relations professional with over ten years of progressive experience. With a proven track record of advancing and managing brand strategies and achieving business goals, she produces strong results from integrated marketing and communications plans.